The Speakeasy

Learn how a roaring 1920s immersive experience uses VBO Tickets

Nick A. Olivero

"VBO Tickets' pioneer spirit helped The Speakeasy overcome obstacles and implement systems that set us up for success. In the theatre business, it's all about connecting with people – having a vendor that is equally concerned with relationships as they are about achieving success is one of the many reasons we see VBO Tickets as a valued partner."

A Case Study

The Speakeasy

The Speakeasy is a sensational, immersive experience which invites guests to take a trip back in time and soak themselves in the rousing spirit of San Francisco's historic North Beach district during prohibition. Dapperly dressed patrons are whisked away into a roaring 1920s jazz night club complete with flappers, gangsters, and bootleggers. This interactive theatrical adventure is a beloved playground for tourists and locals alike, offering unforgettable encounters during every visit.

The Challenge

An unparalleled approach to theatre, The Speakeasy opened its doors with unique requirements when it came to patron management and ticket sales. Being innovators themselves, the founders of this extraordinary attraction were looking for a platform that could keep pace with its growth and ingenuity. The Speakeasy also needed software that could accommodate the absence of a brick-and-mortar box office, multiple entry sites, and the demand for customizable reporting, as well as satisfy their desire to communicate creatively with customers. On the mission to find a format that would support an immersive experience free from the use of modern technology, such as cell phones and credit cards, during the patrons' visit, The Speakeasy reached out to VBO Tickets seeking adaptable software that could meet their ever-evolving needs.

The Solution

VBO Tickets jumped at the opportunity to think outside the box and support The Speakeasy as they began to build their business. By adapting communications tools that could send out distinct messages, specific to certain segments of event-goers, VBO Tickets was able to adhere to The Speakeasy's commitment to maintaining intrigue throughout the entire event-going experience. VBO Tickets also customized communication features to send timed email reminders to event-goers and unique text messages delivering information about meeting time and details for this mysterious venue. With no listed address or physical box office location, VBO Tickets' virtual tools and cloud-based technology proved vital to facilitating ticket and merchandise sales, check-in and management of patrons, as well as generating much-needed reports. Additionally, with the lack of modern-day technology present at any Speakeasy event, VBO Tickets developed an off-site payment management system to handle billing efficiently and securely, without the need for any guest to scan any card or ticket onsite.

The Results

Driven by curiosity and a commitment to solving problems, VBO Tickets dedicated themselves to aiding The Speakeasy's success. Through the implementation of our all-in-one platform that can be used from anywhere, VBO Tickets helped The Speakeasy manage everything from box office sales to data management, with confidence and ease. VBO Tickets' creative and collaborative spirit also resulted in inventive tweaks to tools which helped support the overall spirit and mystique of The Speakeasy's manner of patron engagement, allowing them to reach more audience members in their unique way. By developing custom features, and adapting our ticket sales and patron management platform to suit the specific desires of a face-paced, out-of-the-box theatrical experience, VBO Tickets' innovative software helped provide opportunities for The Speakeasy to achieve their vision and expand their business.