Your strategy. Automated.
Make more of your ticket sales.
Automatically adjust ticket prices using the rules and conditions you choose—without making every change manually.
VBO Dynamic Pricing Engine is a Marketplace upgrade within the ticketing platform your team already uses.
Available now—talk to your sales manager to learn more.
Put your pricing strategy to work
Pursue more ticket revenue.
Look for opportunities to capture more value from the demand your events already generate.
Keep control of the strategy.
Choose the rules and conditions that reflect your programming and audience.
Reduce individual manual changes.
Let the engine apply your configured pricing approach automatically.
Work within VBO.
Define reusable pricing models and select the approach for each event.
Build the pricing approach that fits your event
Choose the components for your pricing model, with individual on/off controls:
- Time to Event
- Ticket Capacity
- Event Popularity
- Time of Day
- Day of Week
Time to Event uses ranges of days remaining and percentage adjustments. Choose Additive, Multiplicative or Maximum as the combination mode, and set optional maximum increase and decrease percentages. Your team defines the model and its settings.
Put your rules to work automatically
Create a reusable pricing model and select it for an event. Dynamic Pricing Engine applies the rules and conditions you choose, so your team can carry out its pricing strategy without making every individual price adjustment manually.
Explore possible pricing outcomes
Use the built-in modeling tool to explore pricing scenarios, inform your decisions and identify opportunities to increase revenue while keeping your team in control. Select an event, date and pricing model to explore possible outcomes as you develop your approach.