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Performing arts theatre software

Theatres love our flexible subscriptions and patron management features to optimize their event ticket sales.

theatre patrons

Theatre Ticketing

  • Offer a season’s worth of applause.

    Your season is sure to succeed when you take advantage of theatre subscriptions! Choose shows to group together for your package and offer subscribers preferred seating, so they get the same assigned seat each show. Need to go beyond your regular season? Try out any of our five other subscription types such as flex passes. Subscriptions are a great way to make your theatre manageable and exciting for your patrons.

  • Give your patrons the best seats in the house.

    The best seats in the house will be easy to find when you build your seat map within our software. After uploading a background image of your layout and laying down seats on top of the image, label sections, rows, and seats so each spot is clearly visible to your patrons. Customers will have the confidence to find their reserved seats for any of your fantastic shows.

  • Grow your theatre’s community with each performance.

    CRM profiles provide a means for clear communication and are great ways to get to know your patrons. Use profiles to see all important information, such as contact details, family and relationships, transaction histories, and ticket purchases to better understand buying habits. Along with exciting features like automatic thank you notes and reminder emails, you’ll get to know your patrons and be able to reach out to your most loyal customers all at once.

  • Empower your patrons to support your organization.

    Donation campaigns offer the chance for patrons to give back on your website or during the online ticket buying process. With several features such as recurring donations, employer matching, and anonymous donors, you can make the most of your donation campaigns while also offering choices to your customers. Your theatre works hard: run donation campaigns so patrons can show how much they appreciate you!

  • Help patrons find their seats with confidence.

    Our theatre ticketing software’s preferred seating technology is ready to assist you with your seating needs. When your patron buys a season ticket, the software will remember their preferred seat and assign it for each show of the season. If your season repeats next year, the preferred seat will still be saved for returning customers so they always get their favorite spot, no matter the show.

  • Meet your theatre’s needs, on or off stage.

    No need to work with several different softwares and companies: achieve your best season yet all within out all-in-one ticketing software. Take advantage of features that will make your theatre accessible and stress-free, such as subscription packages or assigned seating, and get to know patrons with CRM profiles or donation campaigns. No matter what type of theatre you manage, we’re ready to boost your success and watch you accomplish the season of a lifetime.

Donny Gilliand
The personal touch offered by VBO Tickets is a game changer for San Francisco Playhouse - serving every need with a level of commitment and attention that goes above and beyond.
Donny Gilliland - Marketing Director, San Francisco Playhouse
San Francisco Playhouse

San Francisco Playhouse

What would you do with a totally brandable ticketing experience directly on your website?

See how San Francisco Playhouse is using VBO Tickets' events plugin. Below are their real events within VBO Tickets plugin, styled to match their branding. Go ahead, click around and see how it works!

Axiom Repertory Theatre

Axiom Theatre

Brandable event plugins on your website or on a unique VBO Tickets url.

See how Axiom Theatre is using VBO Tickets' events plugin.

Below is their real events plugin within, styled to match their colors. Go ahead, click around and see how it works!

Hammer Theatre San Jose State

Hammer Theatre

Hammer Theatre events, Hammer Theatre branding branding.

See how San Jose State's Hammer Theatre Center is using VBO Tickets' events plugin directly on their site.

Below is a real events plugin for Hammer Theatre, styled to match their branding and colors. Go ahead, click around and see how it works!

SF Playhouse Avatar

An Interview

Our long-time client, San Francisco Playhouse, stages nine plays yearly including Broadway plays, musicals, and world and regional premieres.

Speak Easy Avatar

A Case Study

Visit San Francisco during prohibition in an immersive theatrical experience! We examine the unique challenges that were solved by VBO Tickets.

Ready to do more with your
event ticketing software?

Book A Free Demo


Theatre Subscriptions

Offer a season's worth of applause

Our team at VBO Tickets can make all your shows a smashing success with our season subscription package! Simply build your package with performance dates, categories, and prices. Season subscriptions also offer assigned seating for patrons looking to secure the best spots. Adding a preferred seating option will guarantee avid theatre-goers the same seats all season long. No matter how you want to group together your performances, we make it easy and manageable with our theatre subscription feature.

  • Simple subscription setup
  • Full control over subscribers
  • Total control over dates, times, prices, and seating
  • Multiple options for reserved seating

Flexible tools for
reserved seating venues

Tools for reserved seating venues

Give your patrons the best seats in the house

Every performing arts facility has a different layout, so why use a ticketing software that doesn't work with yours? With our advanced seat map technology, building a map for reserved seating is clear and simple. Just upload a background image of your theatre and easily drag seats over the image to create a custom map. After labeling your sections and rows, your patrons will have an easy time finding their assigned seats before the show! Our theatre ticketing software gives you the confidence and control to customize seating arrangements in your own unique space.

  • Easily create a custom seat map
  • Label seats for reserved seating
  • Create curved rows
  • Add mini maps to navigate large venues
  • Lay down seat sections in bulk

Seat Map Building Tools

Seat Map Builder

patron communications

CRM & patron communications

Creating families through your best performances

Getting to know patrons transforms your theatre into a community, not just a business. Our CRM profiles collect everything you need to know about your patrons, including contact information, donor activity, transactions, and past purchases conveniently on one page. Using CRM can also establish better connections with your customers with automatic thank you notes, reminders, or e-tickets. Taking advantage of all the benefits of CRM profiles is vital to keep patrons coming back for more exciting performances at your theatre.

  • Access all patron information on one page
  • Manage contact information, transactions, donor activity, and more
  • Send automatic emails or add people to your mailing list

CRM Patron Profile

CRM patron profile

Theatre Ticketing Software

All-in-one theatre ticketing software

Meeting your theatre's needs, on or off stage

Don't just sell tickets: be a part of something bigger by creating a community with your patrons. Take advantage of all the dynamic features our software offers including season subscription packages, advanced seating technology, donation campaigns, and CRM profiles. Running a theatre involves so much more than just selling tickets. Trust that our team can help you behind the scenes while you wow your audiences from the stage.

  • Offer season subscriptions with preferred seating
  • Create custom seat maps to fit your venue's layout
  • Label your own sections, rows and seats
  • Run donation campaigns
  • Create multiple event types
  • Run reports to understand your finances
  • Integrate with QuickBooks
  • Offer payment gateways like PayPal
  • See all customer information on CRM profiles

Donation &
gift campaigns

Donation & gift campaigns

Let your patrons help build your platform

Give patrons the opportunity to give back to your theatre! Donation and gift campaigns offer customers the chance to financially support your venue. Want to make sure each customer sees the donation option? Try adding a popup window at checkout to encourage monthly, quarterly, or yearly donations. Your patrons have other options too: allow them to remain anonymous, or give employers the ability to match their employees' donations. You work hard to maintain your theatre: let us help you build donation campaigns so your most generous donors can support your efforts.

  • Show donation options at checkout
  • Set up recurring donations
  • Take advantage of employer matching
  • Add a progress bar to see how much you've raised
  • Give special donor perks

Assigned seating

Assigned seating technology

The best view, no matter the seat

Make the most of your seating charts by offering clearly labeled areas for patrons. After creating your seat map, label sections, rows, and individual seats to easily guide patrons to their designated spots. Offering a subscription package? With preferred seating, patrons keep their favorite seats all season long. Your customers will never worry about getting their favorite seat each time: our ticketing software automatically remembers preferred seats. The features you need to successfully seat your guests are all at your fingertips with the help of our theater ticketing software that was built just for you.

  • Create a custom seat map with labeled seats
  • Offer preferred seating to subscribers
  • Socially distance your seats
  • Price seats according to section